Check Out the Opportunities of Digital Marketing in India
To understand the opportunities of Digital Marketing in India, we need to understand more about the online promotion technique. Online marketing is basically a technique to market or promote products of services online to the maximum number of users on the web.
Many concepts of traditional promotion are applicable to online promotion.
Every generation sees the evolution of Marketing and is mainly dependent on what the user is using. Back in the time when Radio was used, promotions were done on Radio. Next, we got the growth of televisions, it is one of the most widely used devices worldwide, which allowed organizations to achieve mass viewers with TV ads. Even nowadays TV marketing is one of the most used marketing techniques for organizations. Since the growth of the Internet, more customers started using the Internet, which delivered a new era of promotion originally called as Online promotion, which is now termed as Digital Marketing.
Why do organizations use digital marketing?
Internet Users:
As per the worldwide web usage statistics, as of Feb 2018, 60% of the world population got access to the internet. The total number of users of the internet in 1995 was less than 1% of world population.
The above stats clearly show an increase in internet users in the coming few years. More and more users would be connected to the internet, opening doors to more opportunities for digital marketers to reach to their potential audiences
Mobile Phones:
Most of users worldwide nowadays use cell cellular phones for interaction. As per a report there are 6.58 billion mobiles phone users worldwide, which will increase to 8.07 billion by 2019. Today’s majority of cell phone users or smartphone users are there with internet connection, which allows customers to connect with businesses anytime & anywhere.
Targeting Audience:
In traditional marketing, it was very difficult to advertise to potential viewers with particular demographics & in-depth details. Most of the marketing models were aimed at mass promotion of the product. Today, with internet promotion, we have so many customized & personalized methods to focus on a particular user exclusively.
Nowadays we can achieve viewers by Location, age, gender, education, interests, personal information etc. In fact, we have many advanced techniques to focus on very particular viewers.
Low Cost and High ROI:
All too many organizations whether big or small, rely mostly on online promotion techniques due to its low cost and high return on investment.
What are the opportunities for Internet Marketing in India for Professionals?
As we know that on the internet promotion market is growing, which brings more opportunities to experts in this market.
The following are the opportunities available for Trained Digital Marketer
Get a Job in Industry:
The simple and best way to begin with your profession in on internet promotion is to find a job. In on the internet promotion, we have many different specializations so you will have different options to begin with your profession.
a. Digital Promotions Strategist
b. Digital Marketing executive
c. SEO analyst
d. Social media specialist
e. Google AdWords specialist
f. Email Marketing Specialist
g. Web Analyst
h. Online Reputation Manager
There will be more specialized job roles to select in online marketing.
Become a Professional Blogger:
Many online promotion experts select full time blogging as their profession choice. With dedication and effort, many experts are not successful blog writers in their chosen market. Bloggers can earn money with marketing & on the internet promotion techniques.
Earn with Online Marketing & AdSense:
You can begin your blog/website/app in a particular market of your interest and initially do their best to develop traffic & viewers. After generating good traffic, you can make a good income with AdSense & affiliate internet marketing models.
Start Outsourcing Services:
Freelancing is the concept of offering the assistance you provide to customers on a part-time basis from your home. Sitting at your home you can take shape your potential customers worldwide. Thanks to sites like fiverr.com, freelancer.com etc. you could begin offering your freelancing solutions.
Start your own agency:
If you have experience in managing a business & have resources, contacts. You can begin your own full-time on the internet promotion organization. With your organization, you can able to develop promotion techniques for customers and implement them with internet promotion.
Become a YouTuber:
You can select to become a full-time YouTuber in a selected market. You need to focus on the quality of content and building your viewers base in YouTube. Once you get subscribers and views, you can make a money with YouTube monetization.
Posted on May 28th, 2018
What If Race 3 was a story of a Digital Marketer ?
Take a Look at the most interesting memes by a Digital Marketer!!
"Yeh SEO organic hai.. Website Top pe laa kar hi khatam hoga"
"Website rank karane k liye agar PBN bhi use karna padhet, toh bhi hum peeche nahi hateygey"
"Bina Dekh k ki hui Backlink Spam Score badhati hai, Pehele maine Backlink ki ab mai sari link Disavow kar raha hui"
"Tumhari website ka Black Hat SEO mai kaise kar sakti hui? Vaise bh Link-Building ki bahut paki hui mai"
"Local Listing mei jitne hi competitors kam ho, utna hi conversion rate badhta hai"
"Our Achor Text is our anchor text, none of your anchor text"
"Bina Quality score ke ad-rank aati bhi hai? I’m sick of this Quality Score"
"Jis SERP se mujhe nikalne ki koshish kar rahe hai yeh competitors, woh nahi jante ki us content ka writer mai hui"
"Rank Dagmagai hai,
Fir koi update aai hai,
Ab toh tabahi hai,
Google ne penalty lagai hai
Haan teri website mai"
What does a Digital Marketer do?
Beyond the power and imagination of a Common man there lives someone with the ability to use, utilize, manage and understand the behavior patterns, habits and analyze the outcome effectively of the surface users of Social media.
A Digital Marketer is not only a person that do online marketing or promote products or services on the internet but far more than that. A Digital Marketer is the one that got hold of all the skills and knowledge to track, analyze and implement the necessary steps required to enhance the outcome.
A holistic approach of a Digital Marketer can add upto 200% growth to a company, no matter how small. This incredible growth of a company no doubt would require some strong pillars of thoughts, plans and ideas along with it’s perfect implementation in the digital world.
What Digital Marketing is ?
Digital Marketing on a broader term refers to the promotion of product, service or a celebrity via a medium that only emerged 10x in the past 2 years the main reason of it could be the cyclone of 1 year free internet all over India, which got a sky high boom in the Digital service or we could say marketing sector.
Recent 5-6 months saw the growth of Digital marketing training classes or coachings centres all around India and students, Job-seekers, professionals and even housewives are getting trained nowads. With the sudden boom in the sector the demand is still all time high as compared to the trained Digital Marketers.
Why is Digital Marketing Important?
As Digital Marketing is a booming sector in India, it’s importance cannot be neglected. A Digital Medium is something every individual got the access to. All in all It’s a platform to interact with the potential targeted users who got the power to access each and every information any time anywhere with just a touch of finger.
If we got to promote any product, service or someone’s a film perhaps Digital Marketing is the need of an hour. All the information related to a brand comes from the internet.
Digital Marketing can help users to identify brand, to build up their trust, do real time interaction with the users moreover it’s also responsible for personalized offers on their choices and preferences of product of services that were thing to buy but didn’t.
A Day In the Life of a Digital Marketer
9 a.m.: The day begins after 9 . It’s Wake up time.
10 a.m.: Time for a Breakfast with chai or milk. A healthy breakfast makes the day.
10:30 a.m.: Make a move to your office
11 a.m.: Head to your desk and read something relevant to your niche, filter and share the same via your business account.
12:15 p.m.: Check emails and go through the subject lines that gets you to open that emails, make a note of it which would be utilized as an idea to increase your email open rates the time you send an email.
12:30 p.m.: Take up your client’s project who’s sitting over in America
1 p.m.: Team Meetings to talk about projects and its progress report.
1:30 p.m.: See some videos in Youtube, any latest movie trailer, viral content or anything that’s being hyped over the net.
2:00 p.m.: Time for Lunch. Get your a good food. A healthy mind lives in a healthy body.
3:00 p.m.: Write a digital marketing plan, article, blog post, or a press release
5:00 p.m.: Catch up on news, articles, blogs, Twitter, Facebook, LinkedIn, do a competitor research and watch out for your rankings.
6:00 p.m.: Analysis time!!. Track which content had the most attention, does anyone got questions that requiring answering? Look for anything out of the ordinary or unexpected and (if found) look for any insights that might be there.
7:00 p.m.: Too much of work mind and body.. Need a break? Get an intense Coffee.
7:15 p.m.: Get back to writing digital marketing plans or any other writing or progress reports needed to give clients
8 p.m.: Head home to spend some quality time with the loved ones and family dig into a digital marketing event if it’s on the calendar (stay just long enough to chat up the important people and try to be home before the family is tucked in)
9 p.m.: The End of the day..Settle in for the night, catching up on blogging, research and posts on Twitter, Facebook, Instagram etc.
Posted on May 22nd, 2018