Check Out the Opportunities of Digital Marketing in India
To understand the opportunities of Digital Marketing in India, we need to understand more about the online promotion technique. Online marketing is basically a technique to market or promote products of services online to the maximum number of users on the web.
Many concepts of traditional promotion are applicable to online promotion.
Every generation sees the evolution of Marketing and is mainly dependent on what the user is using. Back in the time when Radio was used, promotions were done on Radio. Next, we got the growth of televisions, it is one of the most widely used devices worldwide, which allowed organizations to achieve mass viewers with TV ads. Even nowadays TV marketing is one of the most used marketing techniques for organizations. Since the growth of the Internet, more customers started using the Internet, which delivered a new era of promotion originally called as Online promotion, which is now termed as Digital Marketing.
Why do organizations use digital marketing?
Internet Users:
As per the worldwide web usage statistics, as of Feb 2018, 60% of the world population got access to the internet. The total number of users of the internet in 1995 was less than 1% of world population.
The above stats clearly show an increase in internet users in the coming few years. More and more users would be connected to the internet, opening doors to more opportunities for digital marketers to reach to their potential audiences
Mobile Phones:
Most of users worldwide nowadays use cell cellular phones for interaction. As per a report there are 6.58 billion mobiles phone users worldwide, which will increase to 8.07 billion by 2019. Today’s majority of cell phone users or smartphone users are there with internet connection, which allows customers to connect with businesses anytime & anywhere.
Targeting Audience:
In traditional marketing, it was very difficult to advertise to potential viewers with particular demographics & in-depth details. Most of the marketing models were aimed at mass promotion of the product. Today, with internet promotion, we have so many customized & personalized methods to focus on a particular user exclusively.
Nowadays we can achieve viewers by Location, age, gender, education, interests, personal information etc. In fact, we have many advanced techniques to focus on very particular viewers.
Low Cost and High ROI:
All too many organizations whether big or small, rely mostly on online promotion techniques due to its low cost and high return on investment.
What are the opportunities for Internet Marketing in India for Professionals?
As we know that on the internet promotion market is growing, which brings more opportunities to experts in this market.
The following are the opportunities available for Trained Digital Marketer
Get a Job in Industry:
The simple and best way to begin with your profession in on internet promotion is to find a job. In on the internet promotion, we have many different specializations so you will have different options to begin with your profession.
a. Digital Promotions Strategist
b. Digital Marketing executive
c. SEO analyst
d. Social media specialist
e. Google AdWords specialist
f. Email Marketing Specialist
g. Web Analyst
h. Online Reputation Manager
There will be more specialized job roles to select in online marketing.
Become a Professional Blogger:
Many online promotion experts select full time blogging as their profession choice. With dedication and effort, many experts are not successful blog writers in their chosen market. Bloggers can earn money with marketing & on the internet promotion techniques.
Earn with Online Marketing & AdSense:
You can begin your blog/website/app in a particular market of your interest and initially do their best to develop traffic & viewers. After generating good traffic, you can make a good income with AdSense & affiliate internet marketing models.
Start Outsourcing Services:
Freelancing is the concept of offering the assistance you provide to customers on a part-time basis from your home. Sitting at your home you can take shape your potential customers worldwide. Thanks to sites like fiverr.com, freelancer.com etc. you could begin offering your freelancing solutions.
Start your own agency:
If you have experience in managing a business & have resources, contacts. You can begin your own full-time on the internet promotion organization. With your organization, you can able to develop promotion techniques for customers and implement them with internet promotion.
Become a YouTuber:
You can select to become a full-time YouTuber in a selected market. You need to focus on the quality of content and building your viewers base in YouTube. Once you get subscribers and views, you can make a money with YouTube monetization.
